What we offer
Live Workshops & Team Training
Let’s break the sales stigma, for good.
Today, most sales teams rely on pressure, polish, and persuasion.
They sound like every other rep in your inbox, and your customers can smell it coming.
At the same time, the rest of your organization avoids “sales” altogether.
They see it as awkward, manipulative, or beneath them, so they stay on the sidelines instead of contributing to winning and retaining customers.
The result?
Generic conversations. Distrust. Slower decisions. Missed opportunities. Disjointed teams and processes.
These aren’t cookie-cutter trainings. And they’re not just for your sales team.
As the Non-Sales Sales Coach, Cam helps your entire organization understand how buying really happens, so you stop relying on scripts, closing tricks, and surface-level persuasion, and start building real trust and momentum.
Each immersive session is tailored to your why, your voice, your customers, and your real-world challenges.
In just 1–2 days, your team will learn how to:
Reignite their passion for your customers and become true partners with them
Identify the real problems customers are avoiding
Create honest, productive tension with customers without being pushy
Guide decisions without manipulation
Replace “selling” with clarity and confidence
Through hands-on application of the PitchDown™ methodology, teams leave aligned, energized, and equipped with practical tools they can use immediately, resulting in stronger conversations, faster decisions, and better-fit customers.
Keynote Speaking
The PitchDown Effect: One Talk. One Shift. One New Way of Seeing Sales.
In nearly every industry, including: home services, automotive, technology, medical, professional services and beyond, Cameron sees the same thing:
Talented teams doing meaningful work… but they’ve been taught to rely on polish, positioning, and persuasion instead of clarity, compassion and curiosity.
They sound like everyone else. They follow the “best practices.” And customers feel the disconnect.
In his high-energy, fast-paced keynotes, Cameron delivers a powerful reframe using the PitchDown™ methodology, showing audiences why most “selling” fails, and how clarity beats charisma every time.
These sessions are designed to create immediate light-bulb moments.
Attendees quickly realize:
Why customers resist pressure but respond to truth
Why “pitching harder” creates friction
Why bringing reality down builds trust faster than hype
Why everyone, and we mean everyone, plays a role in winning business
Blending real-world stories, sharp humor, and practical insight, Cameron meets people where they are and shifts how they see sales in under an hour.
The result?
A room full of energized, aligned professionals who walk out thinking:
“Wait… I’ve been doing this wrong. And now I know what to do instead.
Signature Keynotes & Featured Topics
Cameron’s keynote experiences can be tailored for conferences, leadership events, and company gatherings across industries. Popular topics include:
PitchDown™: How to Win Trust Before You Win Business
A practical, eye-opening look at why most selling fails, and how bringing reality down before pitching benefits up creates faster decisions, better-fit customers, and long-term loyalty.
Everyone Is in Sales (Whether You Like It or Not)
From customer support to engineering to leadership, every role influences buying decisions. This keynote shows how organizations unlock hidden revenue and alignment when everyone understands their impact.
The Psychology of Behavior Change
Why people resist change, even when it’s good for them, and how ethical influence, emotional safety, and clarity drive real movement in customers and teams.
From Stereotypes to Strategy: Reclaiming Sales as a Human Art
A powerful reframing of sales as a discipline rooted in empathy, truth, and responsibility.. not pressure, scripts, or manipulation.